Back to Blog
Nerd fitness hero7/4/2023 ![]() She said the mini-challenges each guild takes on monthly bring competition and camaraderie. Ogranovitch Scott, who’s a leader of the Assassins’ Guild (popular activities: parkour, free running and “Ninja Warrior”-style obstacle challenges), said the gamification that Nerd Fitness brings to working out and eating well makes the journey a lot more fun. These guilds interact with one another in the message forums and in person with meet-ups. For example, Scouts are the endurance runners, while Monks are into the martial arts. The site encourages Rebels to find their niche via six role-playing-style guilds based on athletic abilities. “I’m pretty geeky, and the video game metaphors got to me.” ![]() “It was nice to have someone in the fitness community speak my language,” she said. Ogranovitch Scott said Nerd Fitness came to her at the right time, as she was struggling with staying fit while working and going to graduate school. In creating the site, Kamb wanted to target those who feel like outcasts, who don’t fit into a typical fitness program and who may not fit into some social circles. It’s getting wrapped around the idea that you’re not going to get into shape overnight but this also is not going to be miserable,” Kamb said.Īs the name suggests, nerds rule in the Nerd Fitness universe. The successful completion of a set of body-weight workouts means one can move on to the next level. In addition to Kamb’s articles on nutrition and behavioral psychology, he offers workout plans that are set up as part of a game. This gamification extends to the Nerd Fitness platforms. He said he used these as a mode of escape. Kamb grew up playing “The Legend of Zelda” (and pretending he was Link) and reading the “Harry Potter” books and the “Lord of the Rings” trilogy. “It’s got this magical, perfect mix of fun and function where you really don’t see anywhere else,” said Maya Ogranovitch Scott, a 32-year-old “Rebel” from Denver. And later this year, nearly 400 members will converge in Georgia for the third iteration of Camp Nerd Fitness. Nerd Fitness offers NF Yoga, a guided online course with Kamb and two other instructors. The Academy, a self-paced online fitness regimen created by Kamb to be fashioned like a video game, has more than 20,000 paid subscribers. Close to 300,000 subscribers receive emails from, which gets nearly 1.3 million page views a month. Even though the online community speaks of being a rebellion (members picked the term to be aligned with the light side of the Force), Nerd Fitness has become an empire. Kamb, 32, is the New York-based creator and “Rebel leader” of Nerd Fitness. ![]() Now, Steve Kamb is asking the same question. That question propelled Luke Skywalker from Tatooine to the far reaches of the galaxy, spawning seven great movies (well, four out of seven), an entertainment behemoth and a story that captured the imagination of moviegoers for decades.
0 Comments
Read More
Leave a Reply. |